ŠĻą”±į>ž’ ‹ž’’’‰Š’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’ģ„Į3 ųæYMbjbj¹¹ $ŒŪ{Ū{I@’’’’’’lrrrrrrr†"$"$"$8Z$$~$Ģ†¹O2V%l%(”%”%”%Č&Č&Č&8O:O:O:O:O:O:O$ėP  SŒ^OrČ&Č&Č&Č&Č&^Oō-rr”%”%4sOō-ō-ō-Č&Fr”%r”%8Oō-Č&8Oō-ü ō-š7ātK¤rrdM”%J% šż’­ Ź†œ"$'®LdMŌ‰O0¹O.L6—S¼(8—SdMō-††rrrrŁ Policies and Procedures 30 – Marketing and Communications Policy Number: 30.10 Name: Licensing Policies Origin: Marketing Committee Approved: Approval Process: Board of Directors Revision Date(s): June 2002 30.10.1 Canadian Interuniversity Sport must approve all National Championship logos and artwork for National Championship licensed products. 30.10.2 CIS National Sponsors and Individual National Championship Sponsors will be permitted to use specific logos for premium promotions however, product must be purchased through Canadian Interuniversity Sport licensees only. 30.10.3 Suppliers licensed by individual institutions may not use specific graphics names or logos of National Championship events. Local retailers must purchase event product through licensed suppliers. 30.10.4 No representative group affiliated or associated with an institution participating in a National Championship shall be permitted to sell generic institutional product at any National Championship venue without the express written approval of CIS. Policies and Procedures 30 – Marketing and Communications Policy Number: 30.20 Name: Athletes of the Week Origin: Marketing Committee/COMSID Approved: Approval Process: Board of Directors Revision Date(s): June 2002, June 2004, June 2005, June 2007 30.20.1 GENERAL Canadian Interuniversity Sport will name an outstanding male and female athlete on a weekly basis. In addition, for football, Canadian Interuniversity Sport will name an offensive, defensive and special teams player of the week. The winning athletes/players will be recognized on universitysport.ca and through a release sent to the media. 30.20.2 PROCEDURES 30.20.2.1 The first athletes/players will be selected the week following the first week of CIS competition. The final athletes/players will be selected following the final National Championship (following the Vanier Cup for football). 30.20.2.2 All athlete/player nominations must be made through the appropriate Regional Association office. 30.20.2.3 The deadline for submission of Regional Association nominations for CIS football players of the week is 12 pm EST (noon) on Tuesday via e-mail to the Canadian Interuniversity Sport Media and Publications Officer. If information is missing or the nomination is received after the deadline, the nomination will NOT be considered. 30.20.2.4 The deadline for submission of the Regional Association nominations for CIS male and female athletes of the week is 12 pm EST (noon) on Tuesday via e-mail to the Canadian Interuniversity Sport Media and Publications Officer. If information is missing or the nomination is received after the deadline, the nomination will NOT be considered. 30.20.2.5 The CIS Communications Department will consider Regional Association nominations for football players of the week, and will select the recipients and announce the winning players via a release every Wednesday morning. 30.20.2.6 The CIS Communication Department will consider Regional Association nominations for outstanding male and female athletes of the week, and will select the recipients and announce the winning athletes via a release every Wednesday morning. Policies and Procedures 30 – Marketing and Communications Policy Number: 30.30 Name: Reporting Game Scores and Meet Results Origin: Marketing Committee/ComSID Approved: Approval Process: Board of Directors Revision Date(s): June 2002, June 2004, June 2005, June 2007 30.30.1 GENERAL The purpose of reporting game scores and meet results on a regular and timely basis is primarily to enhance the credibility of CIS and Regional Associations. It allows the media to access the latest game scores and current standings as soon as games are complete for team sports, and results as soon as meets are complete for individual sports. It is an essential element in the success of CIS competitions and the level of exposure we receive. 30.30.2 PROCEDURES 30.30.2.1 Complete score reporting procedures are sent to Sports Information Directors prior to the season. 30.30.2.2 The deadline is 30 minutes following each home game. 30.30.2.3 Volleyball: Match results must include game scores (ie. 25-17, 25-15, etc.). 30.30.3 FINES FOR FAILURE TO REPORT WITHIN DEADLINE 30.30.3.1 The fines for failure to report a score following a home game (regular season and playoffs) in a team sport will be applied to Member institutions as follows: First offence $250.00 Second Offence $500.00 Third Offence $1,000.00 Fourth Offence Referred to Board of Directors for further action 30.30.3.2 These fines shall be imposed from the beginning to the end of the CIS season. This means that each institution shall start the following season with no carry over penalties. 30.30.3.3 If more than one reporting infraction occurs on the same day by the same institution, it will only be counted as one offence. Policies and Procedures 30 – Marketing and Communications Policy Number: 30.40 Name: Sport Conference Standings Origin: Marketing Committee Approved: Approval Process: Board of Directors Revision Date(s): June 2006, June 2007 30.40.1 GENERAL Regular season standings for ALL team sports offered by CIS will be updated as scores are input into the CIS statistics system. Standings will be available in the appropriate sport section of  HYPERLINK "http://www.universitysport.ca" www.universitysport.ca. 30.40.2 DEFINITIONS 30.40.2.1 Conference (regular season): Any competition against a post-secondary institution which counts towards the final conference/league standings. 30.40.2.2 Non-Conference: Any competition against a North American post-secondary institution outside of the conference/league regular season play that does not count towards the final conference/league standings. 30.40.2.3 Exhibition: Competition versus Alumni, tour teams and national teams. 30.40.2.4 Playoffs: Any post-season competition that leads towards a conference/league or CIS Championship. 30.40.2.5 Overall Record: Conference, non-conference and playoffs win/loss/tie record. Policies and Procedures 30 – Marketing and Communications Policy Number: 30.50 Name: Canadian Interuniversity Sport Top 10 Origin: Marketing Committee Approved: Approval Process: Board of Directors Revision Date(s): June 2002, June 2004, June 2005, June 2007 30.50.1 GENERAL Canadian Interuniversity Sport will release on a weekly basis to media and Sports information Directors of member institutions the National Top 10 rankings for each sport, as provided by the respective Top 10 Representatives. 30.50.2 PROCEDURES 30.50.2.1 Top 10 Representative To establish a National Top 10 ranking each Coaches Association or committee will designate a Top 10 representative to perform the following functions on a weekly basis: • ensure all votes are received • tabulate all votes • report final Top 10 ranking to the CIS Communications Manager. 30.50.2.2 Establishing a Top 10 ranking Each Top 10 voting member shall submit to their Top 10 representative an individual Top 10 ranking using the following suggested criteria and guidelines: a) The previous week’s Canadian Interuniversity Sport Top 10. b) The past week’s results. c) Game results dictate movement. Rankings should not be based on perceived potential or lack there of. d) All game results are to be considered regardless of "other" or compassionate considerations. Injuries may be considered when ranking. e) All games amongst Canadian Interuniversity Sport teams will be considered. If teams wear uniforms and have officials present, match scores should be reported to the Canadian Interuniversity Sport Statistician. If teams wish to scrimmage informally (no uniforms or officials) scores should not be reported. f) Non-Conference play, including exhibitions, will be used as a criteria in determining strength and may affect weekly rankings. g) Games against a non-Canadian Interuniversity Sport opponent who has been ranked within their own organization (i.e. NCAA ranking) may be considered in Top 10 rankings. h) Wide swings in the weekly rankings based upon an individual game or two should occur only under extraordinary circumstances especially as the season progresses (eg. all voting members voted unanimously). i) Where teams are close in their overall performance, head to head play should be a factor in determining their relative ranking. j) Location of game (home, away, neutral) can be used (within reason) as a criteria in weighting the significance of a given win or loss. k) Any common opponent played during a common competition or tour may be used in determining Canadian Interuniversity Sport Top 10 Ranking. l) In Conference play-offs, if a lower team defeats a higher team, the following guidelines would apply: - if the teams are ranked in 1 or 2 positions apart, they could flip-flop positions. - if the teams are ranked 3 or more positions apart and have been consistent throughout the season, the lower team should move up and the higher team should drop but not necessarily below the team that defeated them. 30.50.2.3 Tabulating Votes To establish the National Top 10 Ranking, the Top 10 Rep shall tabulate the votes (rankings) received from the Committee using the following point system: #1 10 points #2 9 points #3 8 points #4 7 points, etc. Teams receiving points will be ranked past the Top 10 but only the Top 10 will be released to the media. 30.50.3 Reporting National Top 10 Ranking 30.50.3.1 Reporting Tool Each Top 10 Rep must communicate the National Top 10 ranking to the CIS Communications Manager via e-mail. 30.50.3.2 Deadline The deadline for receipt of the National Top 10 ranking from each Top 10 Rep is 10 am EST on Tuesday. If the ranking is not received by the deadline the first infraction will result in a warning. If this occurs a second time the CIS Communications Manager will determine the course of action. Note: For football, the deadline is 1 pm EST on Monday. 30.50.4 Dates for First/Final Top 10 The CIS Communications Manager will establish the first and final dates for the National Top 10 rankings in consultation with each Top 10 representative. 30.50.5 Responsibilities/Procedures of CIS Communications manager 30.50.5.1 Information Package The CIS Communications Officer shall forward to a representative of each Top 10 Committee the following information prior to the first ranking: - General Top 10 guidelines - Chart of first and final dates for Top 10 in each sport - Reporting deadline dates and times - Sport specific Top 10 rules and regulations - Results to date 30.50.5.2 Releasing of Top 10 The CIS Communications Manager will compile all the information and forward same by E-mail to the national media list and Sport Information Directors of all Canadian Interuniversity Sport member institutions. The information will also be updated on the Canadian Interuniversity Sport Web site. This information shall include the following: - current rank - previous week's rank win-lose record Two releases will be sent every Tuesday. One for football only, and one including all other sports currently ongoing. Policies and Procedures 30 – Marketing and Communications Policy Number: 30.60 Name: Canadian Interuniversity Sport Logo Policy Origin: Marketing Committee Approved: April 2003 Approval Process: Board of Directors Revision Date(s): 30.60.1 GENERAL 30.60.1.1 The logo and wordmark of CIS are registered trademarks owned by CIS. 30.60.1.2 The specifications for the correct use of the CIS logo are contained in the CIS Corporate Identity Standards publication. 30.60.1.3 The Canadian Interuniversity Sport Corporate Identity Standards publication outlines the mechanics for the correct reproduction of the logo. When and by whom the Canadian Interuniversity Sport logo can be used is outlined in Policy 30.60.2. 30.60.2 POLICY 30.60.2.1 In order to enhance and build the equity in the Canadian Interuniversity Sport brand, the Canadian Interuniversity Sport logo can only be used under the following terms (30.60.2.2). In all circumstances the logo must be reproduced in accordance with the specifications outlined in the Visual Identity Standards publication. 30.60.2.2 Terms Who Can Use the CIS LogoFor WhatUnder What conditions: Final Approval for Logo Usage Rests WithCIS staffLogo will be used on all publications, promotional materials, CIS websites, Championship medals, rings, CIS produced merchandise, team uniforms, rink boards, banners, trophies, etc.CIS Manager of Events and Programs or Marketing Director.CIS MembersMembers are encouraged to display CIS banners and signage in their facilities, and the CIS logo on their websites and team uniforms. No advance approval is necessary. CIS MembersMembers may use the CIS logo on merchandise (T-shirts, rings, etc).Advance approval is needed from CIS Manager of Events and Programs or Marketing Director. CIS SponsorsCIS sponsors may use the CIS logo and name for marketing and promotional purposes. Advance permission is required and the approval rests with the CIS Marketing Director.Hosts of National ChampionshipsBy virtue of being awarded the right to host a CIS Championship, hosts are entitled to use the CIS logo and name on Championship publications, promotional materials, websites, and Championship merchandise. CIS Manager of Events and Programs or Marketing Director must approve the logo usage prior to production.Sponsors of Hosts of National ChampionshipsNational Championship sponsors may request permission to use the CIS logo on merchandise or promotional materials.Advance permission is required and the approval rests with the CIS Marketing Director. National Sport Orgs in the CIS core sport program.NSO’s may use the CIS logo on their websites, and team uniforms for FISU events.No advance permission is necessary. NSO’s who are not in the CIS core sport program, but who host university championships which serve as FISU qualifying events.Use of the CIS logo is permitted in the context of the event serving as a FISU qualifier.Advance approval is required from an International Program Services staff member.NSO’s/athletes attending World University ChampionshipsUse of the CIS logo is permitted in the context of representing Canada at a World University ChampionshipAdvance approval is required from an International Program Services staff member.Multi-Sport-Organizations: Canadian Paralympic Committee, COC, CAC, FISU, etcMSO’s who are working in partnership with CIS may use the CIS logo on their website and in their promotional materials.Advance permission is required and the approval rests with the CIS CEO.MediaMedia are encouraged to use the CIS logo.No advanced permission is required.OthersCIS members may wish to customize special banners or plaques that have the CIS logo on them in celebration of an accomplishment. This will be reviewed and approved on a request-by-request basis. (Example: plaque celebrating 500th win as a coach, banner celebrating gold medal victory at the winter universiade.) Advance permission is required and the approval rests with the CIS CEO. Policies and Procedures 30 – Marketing and Communications Policy Number: 30.70 Name: Media Release Policy Origin: Marketing Committee Approved: June 2005 Approval Process: Board of Directors Revision Date(s): 30.70.1 Media Release Embargos Any Member or Regional Association that does not respect a CIS media embargo will be fined $500.00. Policies and Procedures 30 – Marketing and Communications Policy Number: 30.80 Name: Sponsorship Guidelines Origin: Marketing Committee Approved: April 08 Approval Process: Board of Directors Revision Date(s): 30.80.1 GENERAL The following guidelines reflect the principles that shape the CIS’s relationship with sponsors. These guidelines confirm the commitment to programs and events of the highest caliber, and to continue partnerships with the public and private sector within the framework defined by the CIS’s mission and its fundamental values. 30.80.1.1 The solicitation of sponsorship is completed under an informed and consistent manner ensuring the priorities of CIS have been established and are met. Revenue generated by sponsorship will be used to enhance the organization’s mission and vision. 30.80.1.2 Due to demonstrated health risks; CIS will not secure sponsorships with companies whose principal interest is the production, marketing and sale of tobacco products or those who have a majority interest in the production or sale of tobacco. 30.80.1.3 CIS will not be associated with any companies and/or products that are listed on CCES banned substance list. 30.80.1.4 Any sponsorship of alcohol must be accompanied by an educational piece, ensuring participants are fully aware of alcohol abuse. 30.80.1.5 Any corporation or company associated with pornography or other related areas, will absolutely not be permitted. 30.80.1.6 Any sponsorship with breweries are subject to the below conditions: No lifestyle advertising of CIS student athletes involved Brewery support should not make up more than 40% of the overall commercial inventory on site. 30.80.1.7 The CIS maintains an open recruitment practice that aligns with current, acceptable national and provincial career center and Canadian Association of Career Educators and Employers (CACEE) practices. 30.80.1.8 It is the basic premise of the CIS that CIS student athletes have the freedom to accept or reject those relationships/ partnerships with external groups who are defined as sponsors. 30.80.2 SPONSORSHIP PHILOSOPHY CIS is focused on offering specially targeted and fully leveraged sponsorship opportunities for corporations, companies or other institutions that may want to invest in CIS. Partnerships will allow a unique interaction with an exchange of a wide variety of benefits that are unique to the market. Some of the ways CIS differs is: Customized marketing opportunities; Building awareness of a partner or product to a very desirable demographic target group; Able to communicate to consumers and their customers in a non threatening and relaxed environment; We will provide CIS partners with relationship selling and building opportunities; We will provide partners with opportunities to enhance the value of their products or services through advertising, bill boarding, sign placement and other means of brand recognition within the framework of properties CIS owns. 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